Mobile
A layout built for phones first, because that is where most local visitors arrive. No zooming, no pinching, no fighting the navigation.
Website redesign that keeps what already works.
A rebuild for businesses in Wausau and Central Wisconsin that keeps what the current site has earned and fixes what it gets in the way of.
Start a projectNothing gets thrown out before it gets read.
Plenty of redesigns start by deleting the old site and hoping the new one does better. That discards the pages customers already use, the wording that already answers their questions, and the addresses that already appear in search results.
A Lamplight redesign starts with a review instead. The current site is treated as evidence about what the business needs, and the rebuild changes what is actually getting in the way.
The review comes before the redraw.
Every redesign opens with a pass over the existing site. It is what makes the rest of the decisions defensible instead of cosmetic.
- Which pages actually get used, and which ones never do.
- The content worth keeping, rewriting, or retiring.
- The addresses search engines and customers already know.
- Where visitors give up before reaching the next step.
- What is slow, broken, or unusable on a phone.
- What the business now offers that the site never caught up to.
What survives.
- Content that still describes the business accurately.
- Web addresses customers and search engines already know.
- Branding your customers recognize.
- The paths people already take to reach you.
What changes.
- Structure that buries the things visitors came for.
- Layouts that fail on the phones most visitors use.
- A next step that is unclear, hidden, or broken.
- Pages that describe a business you no longer are.
What a rebuild is expected to improve.
Accessibility
Readable type, real contrast, keyboard-reachable controls, and semantic structure so the site works for more people and reads clearly to search engines.
Performance
A lighter, faster foundation. Slow pages lose visitors before the content ever gets a chance to explain the business.
The next step
One obvious action per page, an inquiry path that works reliably, and enough context that the person taking it knows what happens next.
Launch day should be quiet.
The disruptive part of a redesign is rarely the design. It is the switch. Addresses change, saved links break, and the pages people relied on disappear without a forwarding note.
Before launch, every page on the current site is mapped to where it lands on the new one. Addresses that can stay the same do. Addresses that change get a redirect pointing at the closest match.
Domain and hosting moves are planned rather than improvised, and the transition is walked through with you before anything goes live.
What you have at the end.
- A rebuilt, responsive website ready to launch.
- The project code, owned by you at handoff.
- A URL map and redirects for every address that changes.
- Domain and hosting accounts transferred into your control.
- A walkthrough of what changed and why.
A clear path from first conversation to launch.
Discover
We clarify the business, the audience, and what the website needs to make easier.
Plan
We agree on the structure, content needs, and a direction before the build takes over.
Build and launch
The site is developed, tested across devices, and prepared for a confident handoff.
A redesign adds the review at the front of that path. The schedule still follows the package scope—three to four weeks at Launch scope, four to six at Growth scope—and depends on the size of the current site, how much content needs rewriting, and how quickly feedback comes back.
Not sure a redesign is the right call yet?
The guide walks through how to tell whether the current site is genuinely holding the business back, or whether a smaller fix would do more for less.
Redesign questions.
Will a redesign hurt my search rankings?
It can, if content and addresses are discarded carelessly. That is the reason the review comes first. Existing content, URLs, and the paths customers already use are treated as evidence rather than clutter, and where an address has to change, a redirect points the old one at the new page. No one can promise specific rankings, but a redesign should not throw away what the current site has already earned.
Do I have to rewrite all of my content?
No. Content that still describes the business accurately can carry straight over. The review sorts what to keep, what to rewrite, and what to retire, so the writing work stays focused on the pages that actually need it.
What happens to our current web addresses?
They get mapped before launch. Pages that keep their address keep it. Pages that move get a redirect from the old address to the closest match, so saved links, printed materials, and search results still land somewhere useful.
Can you keep our existing branding?
Yes. A redesign does not require a new identity. If your logo, colors, and name are recognized by customers, they are an asset worth carrying forward. If the branding is part of the problem, that is a separate conversation to have openly rather than a change to slip into a rebuild.
What if only part of the site is the problem?
Then only part of the site may need to change. A redesign does not have to be all or nothing. The review is what makes that call possible, because it separates the pages that are working from the ones that are not.
What is the current site built on—does that matter?
The review covers the existing site whatever it was built with. Lamplight builds custom by default, so the rebuild is not tied to the old platform. Where the site is hosted afterward and how it gets updated are decided during planning, not assumed.
How long does a redesign take?
A redesign follows the same schedule as a new build—three to four weeks at the Launch scope and four to six weeks at the Growth scope—with the review step added at the front. The size of the current site, how much content needs rewriting, and how quickly feedback comes back all move that timeline.
What does a redesign cost?
A redesign is priced from the same packages as a new build: $2,495 for Launch scope, $3,995 for Growth scope, and from $6,500 for larger or more complex sites. For a redesign, the condition of the existing site matters as much as page count—a small site with usable content costs less to rebuild than a large one that needs its content untangled first. Extensive content migration is quoted separately.
Send me the site that is not working.
The current address is enough to start. Tell me what the business needs the website to do and where the current one gets in the way.
Start a project
Fit, availability, and next steps are discussed directly.